petrilli PR nightmare 2Michael Petrilli recently announced the Common Core advocates needed to change their marketing push for the privately owned/copyrighted standards for public schools and be more ’emotional’.  From Politico and Moms winning the Common Core war:

…backed with fresh funding from philanthropic supporters, including a $10.3 million grant awarded in May from the Bill & Melinda Gates Foundation, supporters are gearing up for a major reboot of the Common Core campaign.

“We’ve been fighting emotion with talking points, and it doesn’t work,” said Mike Petrilli, executive vice president of the Fordham Institute, a leading supporter of the standards. “There’s got to be a way to get more emotional with our arguments if we want to win this thing. That means we have a lot more work to do.”

The “emotion” Petrilli advocates is manufactured as part of an advertising campaign. Indeed, Petrilli-concocted “emotional arguments” will be entirely void of any firsthand connection to the public school classroom upon which CCSS is intended to be imposed.

Petrilli thinks in a tank. He does not teach in a classroom.

From his position as CCSS promoter external to the classroom, in his July 31, 2014, post, Petrilli lists what he considers to be “legitimate concerns” regarding CCSS.

He lists three (federal role; standards aren’t perfect; confusing, convoluted textbooks).

He chooses not to address the fact that CCSS “success” rests wholly upon ideology and theory.

He does not mention that CCSS is assumed to work– nothing more.

Never tested. Assumed to work. Called “not perfect” by Petrilli, yet the CCSS website sells CCSS as The Solution:

To ensure all students are ready for success after high school, the Common Core State Standards establish clear, consistent guidelines for what every student should know and be able to do in math and English language arts from kindergarten through 12thgrade[Emphasis added.]

Petrilli notes that some schools might “interpret” CCSS  as a “ceiling” rather than a “floor.”

I challenge Petrilli to demonstrate how such “interpretation” should play out. If CCSS is “clear,” as its website assures us, how is it that “interpretation” could possibly be a problem? Does this not undermine CCSS’ supposed “consistency” if there is room for “incorrect interpretation”?

What evidence is there that American education should “align” itself to CCSS?

For what substantiated reason(s) should the “one quarter” of states with standards equal to or better than CCSS via Fordham Institute’s own judgment listen to a man with a bachelors in political science and no firsthand experience in any K-12 classroom to follow along for the sake of sameness?

Petrilli ends his July 31, 2014, post with the flaky, clichéd, “give peace a chance.”

[Deadpan stare from me.]

In other words, buy into our upcoming Gates-fortified, New-Venture-Fund-launched, manufactured-emotion, pro-CCSS PR campaign.

Petrilli, if you think your holographic, pro-CCSS PR campaign will overcome the CCSS-induced dysfunction in schools nationwide, then your cornflakes have been too long in their milk.

Look at the tweet above in response to a  well written post questioning the use of technology in the classroom.  The Common Core advocates continue to be serial marginalizers of those who question their blueprints.  They are elitists and are making their money from the mandates in the Common Core State Standards Initiative.

That $10.3 Million from Gates apparently does not include direction to advocates for civility and serious research on what’s best for your children. The reformers haven’t reformed.  They still hawk a substandard product and ridicule those who dare to ask questions.  If that’s the kind of ’emotional argument’ Petrilli elicits from his CCSS reform advocate buddies Danner, Rectanus and Horn (look at their bios here, here, here), that’s a $10.3 Million PR Campaign down the drain.  That’s what the reformers think about parents plain and simple.  Is that the only kind of emotion possible from the elites?  Petrilli needs to get some new cheerleaders for that kind of money.

He did try to steer the conversation in a civil direction but to no avail:


petrilli PR nightmare 3Might be time to get a new set of friends for the new and improved education reform message to parents.  This one was a disaster.



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