common core toolkit
Why should such a fabulous education reform need a marketing ploy to sell how great it is? Why wasn’t there a national debate four years ago?

 

The big news in the Common Core world is the continuing decline of support for the standards by the public.  The reformers are becoming the only cheerleaders for the Initiative which bypassed legislative review/voter approval and placed the direction/development of public education into the control of private organizations with no accountability. Peter Green writes about this declining support:

While we’re making note of how Common Core is tanking in the Education Next and PDK/Gallup polls, let’s pull out one other poll from earlier in the summer. This one also us ed the word “plummets,” which has become a serious contender for leading the Common Core Headline Word Bank.

Conducted and released in June of 2014, the Rasmussen Reports national phone survey checked the support for the Core among a very specific population– those with children in elementary or secondary school.

Once again, we can see the result of a year’s worth of direct exposure. In November of 2013, the Core was supported by an unimpressive 52% and specifically opposed by 32%. By the following June, the numbers had shifted. Among parents of school-age children, support dropped to 34%, while actual opposition to the Core (which the survey referred to as the Common Core national standards) had grown to 47%.

The message is the same as revealed in the other polls currently making PR use of the word “plummet”– direct experience of the Common Core and the various barnicular educational attachments that come with does not make people love it better.

This poll is not news, but back in June, we couldn’t see so clearly that it was the harbinger of a trend. This is the opposite of a grass roots movement, the reverse of going viral. This is like the movie that opens strong on Thursday and plays to empty theaters on Friday. Common Core’s one big remaining hope was that people might experience it and say, at the very least, “Well, this wasn’t so bad. I don’t know why people were fussing.” Instead, the reaction is more along the lines of “Damn, that really does suck.”

The public doesn’t like the actual product when it is used in their children’s school.  They are discovering ‘what’s in it’ since the states signed on to the Initiative before it was even written.  It’s probably too late for the reformers’ attempts to ‘retool’ the message of the Initiative via a toolkit hawked by  FrameWorks Institute which is funded by hordes of pro-Common Core special interest groups (including Bill Gates).  The public is savvy enough to understand this ‘remodeling’ of the standards is nothing less than a frantic attempt to save this illegally adopted and implemented initiative.  Missouri DESE has its own toolkit (P21 Common Core Toolkit) but when you attempt to access it, you find this message:

 

404 page not found

If toolkits (real or imagined) can’t sway your opinion on accepting Common Core, then maybe a debate on the Initiative may change your mind.  Coming up on September 9 in New York City is a debate about whether we should ‘Embrace the Core’…or not.  It’s brought to you by Intelligence Squared U.S. (IQ2US):

 

common core debate

Audience members vote at the beginning of the debate and then at the conclusion of the evening.  Here is the current online voting results as of August 21, 2014.  It looks as if the reformers have their work cut out for them between now and September 9 to sway public opinion for the motion:

(click to enlarge graphic)

common core poll

If you can’t attend the debate, it will be live streamed.  It will be interesting to listen to the reformers’ arguments as they attempt to save an increasingly unpopular reform with the legislators and taxpayers.  Readers’ comments at the debate link reflect the overwhelmingly unpopularity in the polls.  I wonder what other plans the reformers have in mind to sway the ‘misinformed’.

 

 

 

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