shop keeper app

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shop keeper app 3


If a picture is worth a thousand words then the video below is worth several thousand words and multiple articles on what occurs in the app tracking of your student in public school.  Data information captured from your student’s key strokes are then inserted in a personally identifiable permanent data set which follows them cradle to grave.   In place of a shopkeeper role portraying an app, pretend she’s a teacher asking your child these questions as he/she has them using classroom apps on their hand held devices or computers.   From The Danish Consumer Council:




Some of the comments on the youtube video state that you can turn off information to apps.  You can choose to use a phone app or not.

Do you have the ability to turn off the information on the apps that your student is required to use in the classroom?  Do you even know what apps students are using, what information is being gathered and who has access to this personally identifiable information?  Guest editor Cheri Kiesecker weighs in on just some of the information gathered on your student:


Classroom apps collect data. By logging in, they already have the student’s ID and/ or name. Then some apps ( like LEARN ZILLION) for example, collect names of your siblings, parents, pet names, etc. NAVIANCE is worse– it does actual personality surveys, and has access to financial info because it also handles student grants and loan applications.


If you haven’t asked your school district and state legislators on what data is being gathered, who it is disseminated to and for what purpose, it’s time to do so.  Do schools, bureaucrats, federal/state agencies, and data miners have your permission to follow your child outside the school walls like a bakery shop assistant?  As The Danish Consumer Council asks: Would you accept this in the physical world?  Who are the unseen bakery shop assistants possessing your child’s personal information?


It feels like stalking. For more information on how a data mining company operates and the type of personally identifiable information gathered in 2013 (and how it can be gathered via app use), read Could eScholar Data Mining on “Bobby” be Considered Stalking?


It’s financially lucrative for data mining companies to compile student data and advantageous for them to have start up funding provided by taxpayer money. eScholar has produced a video about “Bobby”, a hypothetical student the company is tracking.  From the eScholar website:

“Have you met Bobby yet?”



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