Petrilli’s New PR Common Core Campaign. How’s That Working?
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Michael Petrilli recently announced the Common Core advocates needed to change their marketing push for the privately owned/copyrighted standards for public schools and be more ’emotional’. From Politico and Moms winning the Common Core war:
…backed with fresh funding from philanthropic supporters, including a $10.3 million grant awarded in May from the Bill & Melinda Gates Foundation, supporters are gearing up for a major reboot of the Common Core campaign.
“We’ve been fighting emotion with talking points, and it doesn’t work,” said Mike Petrilli, executive vice president of the Fordham Institute, a leading supporter of the standards. “There’s got to be a way to get more emotional with our arguments if we want to win this thing. That means we have a lot more work to do.”